For today's retailer of mid- to high-end domestic furniture, offering quality, choice and exceptional comfort is no longer enough, contends supplier MA Living …
“The real opportunity lies in making the entire buying journey simpler – for retailer and customer alike,” MD Uneeb Akbar explains.
“At MA Living, we believe luxury should be accessible, beautifully made and, above all, comfortable. Our upholstered bedframes combine high-end comfort with considered design, quality materials and a price point that makes premium living achievable for today's domestic market.
“But our ambition extends beyond the bedframe itself. Listening to our customers has always been at the heart of MA Living. Retailer feedback directly influences the products we develop, allowing us to respond to genuine demand, rather than simply following trends. That approach has led us to expand our offering significantly, creating a true one-stop shop for retailers.
“Our popular Mix Match & Create collection puts the customer firmly in control. With an extensive range of options, customers can customise their bed to suit their individual taste, interior and lifestyle. From upholstery choices and design details to the base configuration, the possibilities allow every bed to become genuinely personal.”
And now, following strong customer demand, MA Living offers far more than upholstered bedframes. Its range includes platform-top ottoman bases, adjustable bases, power ottoman bases, drawer bases and divan bases, providing retailers with a comprehensive selection to meet different customer needs and budgets.
“Whether the priority is additional storage, enhanced comfort, accessibility or functionality, there is an MA Living solution,” states Uneeb.
A product for every market
Importantly, says Uneeb, MA Living’s range has been developed to serve every level of the market: “From value-conscious domestic customers through to premium and high-end interiors, MA Living provides a product that fits.
“For retailers, this means flexibility. Whether you are targeting first-time buyers, growing families or luxury homeowners seeking statement pieces, our collection allows you to offer a consistent brand experience across multiple price points, without compromising on quality or design integrity.
“We also understand that the furniture landscape is no longer defined by a single channel. That is why MA Living is equally positioned to support the contract market, supplying durable, well-designed and commercially viable solutions for hotels, serviced accommodation, student housing and other high-usage environments.
“Our ability to bridge both domestic retail and contract supply gives our partners a distinct advantage – one manufacturer, multiple applications, and a product range that adapts to different commercial demands.”
Making the mattress part of the solution
MA Living also recognised another challenge facing its retail customers – mattress lead times.
“A customer could order their bedframe from MA Living and receive it within around four weeks, only to discover they were then waiting a further four-to-six weeks for their mattress from another supplier,” Uneeb explains. “For the customer, that meant an unfinished bedroom. For the retailer, it meant another delay to manage.
“So we changed the model. MA Living now manufactures its own-brand mattresses, allowing retailers to order the bedframe and mattress together and simplify the entire delivery process. One order, one delivery and quicker overall lead times make life easier for the retailer while giving the customer a much more seamless experience. No more waiting around.
“This is what we believe modern luxury retail should look like – exceptional products combined with practical solutions.
“Every MA Living product is manufactured in Yorkshire, using the finest materials and working with UK-accredited suppliers. That local manufacturing heritage gives us control over quality while allowing us to respond quickly to the needs of our retail and contract partners.
“For us, luxury isn't simply about how a bed looks. It is about how it feels, how it performs, how it is made – and how easy it is to buy. With an expanding collection of bedframes, bases and mattresses, MA Living is giving retailers everything they need to offer their customers luxury living, quality bedframes and high-end comfort at affordable prices – all from one trusted partner.”
Pictured: Columbia
