Despite the downturn in trade caused by the global pandemic and the accompanying worldwide shipping crisis, with container prices shooting up by some +700%, Makasi Imports says it has managed to maintain and grow its customer base.
Makasi supplies the one of the UK’s largest ranges of high-quality, driftwood-style teak root furniture and home accessories, and has maintained its market share by constantly adapting to changing market conditions and absorbing much of the inflated shipping costs.
MD Dan Unsworth explains: “We have remained up-front with our customers about price increases, and we’ve tried to balance it out by helping in different ways, like getting more social media interest and footfall through their shops with our statement pieces, or taking a further hit ourselves by running limited special offers on many of our products.
"We have also continued to import containers on a weekly basis throughout the shipping crisis to maintain stock levels and keep things fresh, and we have now partnered with a courier company to introduce delivery within 48 hours, which has been a very popular move."
One of Makasi’s key strengths is its focus on the people behind the companies it deals with. Makasi's products are handmade by small family businesses, helping to support local communities, and Dan has maintained close relationships with his manufacturers so he can personally guarantee the quality, sustainability and ethical production of Makasi’s products.
This approach is also reflected in Makasi's customer base – some of its customers have been with the business for 25 years.
Makasi Imports’ wide range of high-quality rustic and contemporary designs is constantly evolving, with over 150 new products being added in 2022, ensuring it can always offer its clients something truly unique.
"With a warehouse currently full of stock, this is a great time to try us out for yourself," Dan concludes.
