Mammoth, a brand famous for being a disruptor and innovator in the sleep market, which rode the challenges generated by Covid and the loss of manufacturing partner, has now turned doubt into new opportunity, states its new manufacturing partner, Airsprung Group.
The 2023 Bed Show saw the reveal of an eye-catching revamp to Mammoth's flagship Comfort collection, which attracted much attention and subsequently resulted in a +40% expansion of shopfloor placements ahead of the winter sale period.
Mammoth’s MD, Mike Hobson, explains what has it taken to initiate these changes and restore Mammoth's place in the industry: “The answer lies in the strength of its growing relationship with Airsprung Group as manufacturing partner. We wouldn’t be where we are today without the support and expertise of their team, and their approach to innovation, testing and QA which perfectly complements our own. Their manufacturing credentials are second to none, giving retailers genuine confidence and peace of mind.”
Paul Little, Airsprung's commercial and sales director, comments: “The unique innovative spirit, Mammoth identity and healthcare partnership with the Chartered Society of Physiotherapy made the opportunity to manufacture for the brand an easy decision.
“The last few months have been incredibly hard work to bring a new and fresh collection to the table, but the fantastic reception from retailers and the growth in store placements tells you all you need to know about the end product – we’re looking forward to a strong 2024.”
One of the headline features of the all-new Comfort collection is the brand’s new IceClass cool-touch fabric – a thermoregulating textile designed to optimise temperature and keep the skin comfortable through the night.
Mammoth has also launched an all-new Latex HyBlend mattress. Combining Medical Grade foam, pocket springs and a newly created Medical Grade latex layer, the HyBlend is "a sumptuous, breathable, and pressure-relieving mattress that needs to be experienced to be believed", says Mike.
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Pictured: Mammoth Vitality Hybrid
