With a history stretching all the way back to 1851, luxury handmade bed brand Mattsons is in a different league, says its new UK agent, Colin Boyce – and buyers are invited to see the latest models for themselves in Devon next month …
With its reputation for healthy, clean living, it is little wonder Sweden has such a strong track record of luxury bed manufacture – and Mattsons is an exemplar of the country’s conscientious craft.
The brand dates back to 1851, when founder Isak Mattson set up a sawmill on the family estate in Malmbäck Småland, an area of Sweden that has been associated with fine furnituremaking for centuries.
Today, each Mattsons bed is painstakingly handcrafted in Falkenberg, utilising only local materials, and, having established itself as a household name in Scandinavia, Mattsons is now on a mission to introduce its luxury sleep solutions to the wider world.
Its UK deployment has fallen to well-known furniture sales agent, Colin Boyce (‘The Bed Agent’). When he was approached by Mattsons’ principals, Colin quickly recognised the opportunity for the premium bed brand to work wonders for select retailers. “I’ve operated in the UK bed sector for some time, and I can honestly say that these models represent a whole new level of quality,” he says.
Globally, Mattsons operates through 16 strategically located showrooms – 11 of them in Europe. Colin’s first step was to establish a national showroom so prospective customers would have an opportunity to see the brand’s quality for themselves.
He selected a well-appointed space in Topsham, near Exeter, within the Dartmoor Bed Company’s facilities – Unit 2 Dart Business Park, opposite Darts Farm, just two miles from Exeter Airport and five minutes from the M5 – and is now inviting interested parties to attend an official launch event there, taking place from 14-16th September.
The new showroom features Mattsons’ full range of beds and mattresses, and promises to be the ideal setting for this exclusive brand.
“I can’t wait to to introduce the Mattsons concept to the UK,” Colin continues. “I think the sheer quality of its range is going to make a lot of retailers re-evaluate their notion of luxury.”
The collection is underpinned by a comprehensive bespoke programme, which UK partners will also be able to avail of. Anders Mattson, the company’s owner and a fifth-generation member of Mattsons’ founding family, comments: “At Mattsons, the vision is for the customer, to a great extent, to be able to determine the look and style that best suits their home, their personality. From eccentric cool to classic elegance. Your choice. After all, it is your bedroom.”
Colin can be contacted on [email protected].
