03 October 2024, 21:19
By Sponsored Jan 26, 2024

New models pave Highgrove's path to success in 2024

Highgrove Beds's owner Wazarat Ali is planning to invest a further £1.5m in the business this year, with capital projects including a 20,000 sqft extension to its headboard and bedstead manufacturing operation, a new showroom and reception area, and £600,000 in green initiatives, ranging from additional panel solar technology to an on-site waste disposal facility that will also help heat the factory.

Alongside that, the bedmaker is forecasting another record year, with turnover expected to be up approximately +8% at close to £30m for the year ended December 2023.

The privately owned family business, based in Liversedge, West Yorkshire, continues to gain market share despite challenging conditions, and cites ongoing investment in people, plant and machinery as a major reason for its success.

“We work hard to mitigate any raw material and energy price increases with operational efficiencies," says Wazarat, "but there’s always an unexpected surprise around the corner to keep us on our toes!”

Highgrove launched 37 models at this year's January Furniture Show, representing all three brands in its portfolio. New ErgoMatic adjustable beds were added to the Highgrove Collection, while the full range of Eco AdvantEdge models were featured – alongside an expanded ErgoSense range, four models from the hand-tailored Sanctum range, and some from the entry-level HG Collection.

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