25 May 2024, 11:50
By Furniture News Jan 28, 2014

Old Charm celebrates 90th anniversary

Old Charm celebrates its 90th anniversary this year, having come a long way from its humble beginnings in the East end of London when founded by Herbert Wood in 1924.

At the time of Old Charm’s inception, founder Herbert Wood experimented with many different materials and styles, which culminated in the fine oak furniture that is now synonymous with Old Charm. The company moved to larger premises in Ware, Hertfordshire in 1956, and business flourished both in the UK and abroad.

Today the collections have expanded to cover a variety of styles, all in oak, but with different finishes from light to dark. The current ranges are Old Charm, Chatsworth, Ludlow and Hertford.

The Chatsworth dining table is proving popular with its distinctive end extending mechanism. Ideal for a compact dining space, it seats four comfortably when closed, and six when open. In addition, the Amberley dining table from Old Charm also provides flexible dining options with its dropleaf D-end design, seating two when closed and six when fully extended.

To celebrate its 90th year, Old Charm has designed some striking new models, is publishing a special edition 90th brochure, and has increased the choice of finishes to eight to include a unique distressing method called ‘heritage’. Impressive new products will be on display on the company’s show van this year.

A number of special offers will be available throughout the year, which stockists will be informed about through Old Charm’s newsletter. This includes a free chair promotion with Chatsworth and Hertford, ending on 28th February, and a special 90th anniversary dining promotion.

All this in addition to the company’s recently-launched Customer Charter, and the continued development of branded Galleries sets 2014 up to be a positive and busy year.

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