25 June 2026, 19:27
By Furniture News Jun 25, 2026

Online wholesale marketplace reports UK growth

Online wholesale marketplace Faire is marking five years since its UK launch, and now boasts an independent retail network spanning 15,000 locations, from Shetland to the Isles of Scilly.

Tens of thousands of independent retailers are now using Faire to help stock their shops, and Faire has also helped 1,600 shops open as part of its ‘Open with Faire’ initiative, while it says more than 70 brands in the UK alone have made more than $1m in wholesale revenue on the platform. 

The UK has become Faire’s largest market outside North America, with British retailers and brands connected to the platform’s community of more than 100,000 retailers and 50,000 brands outside of the US. Available across 32 countries worldwide, Faire says it is now Europe’s leading marketplace, and is set to reach the same scale across Latin America and Asia-Pacific.  

A quarter of all brands on the platform also use Faire to sell internationally, to an average of five countries each.

Faire also launched ‘promoted listings’ in Europe this month, giving brands a new way to increase visibility, reach more retailers and grow sales. This follows a successful roll-out across the US and Canada last year, where the feature is already used by 12,000 businesses.

Charlotte Broadbent, UK GM of Faire, says: “Five years on from launching in the UK, we’re incredibly proud of the role Faire has played in supporting independent businesses to grow.

“The UK is now our largest market outside of the US, with shopkeepers from Shetland to the Isles of Scilly using Faire to build distinctive, successful retail offerings, while British brands are now exporting to retailers in the US, Canada and across Europe via our platform.

“As Faire has continued to expand internationally, so too have the retailers and brands we work with as they become more confident and global in how they buy and sell. We’re continuing to expand access to businesses around the world, to support shopkeepers to do what they love and to strengthen the unique character of their local communities.”


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