16 July 2024, 20:54
By Furniture News Jul 26, 2021

Orbital's peak practice

CGI interiors agency Orbital Vision was the team behind Furniture News’ impressive cover image in June. Addressing that issue’s ‘Best of British’ theme, Orbital created a beautiful scenic shot inspired by the Peak District – and this example provides just a glimpse of the studio’s capabilities …

Based in Long Eaton, Derbyshire, the CGI agency is surrounded by picturesque locations from it drew its inspiration. When considering what might best illustrate the issue’s ‘Best of British’ themes, the team discussed multiple topics, but found that it was most drawn to the Peak District and the stunning landscapes within it. 

Long Eaton is also known for being the UK Centre of Quality Upholstery Manufacture. With outstanding manufacturers on its doorstep, Orbital Vision wanted to capture the brilliance of local design and craftsmanship with a nod to what it naturally considered to be the ‘Best of British’. 

Orbital’s team of “unreal creatives” have spent the past three years not only learning the ins and outs of creating photorealistic fabrics in 3D, but also how to take CGI imagery to a new level of realism. It is becoming increasingly difficult to tell the difference between photography and Orbital’s CGI renders, and the agency is truly making a name for itself, pushing the boundaries of what can be achieved through CGI. 

Yet Orbital Vision does not only create photorealistic CGI – the business also offers clients a full digital sales package, which will soon be rounded off with the addiiton of a purpose-built product customiser. This extra ecommerce tool will allow end-customers to customise products and add them to a basket with a running total, while being able to view products at any angle via 360° spin. Through the use of AR, the customiser will also enable customers to download and see what a product would look like in their own home. 

Orbital can now deliver a complete sales service – not only delivering sector-leading imagery, but also offering clients a full solution to increase sales and overall website engagement, making sure they stand out from their competitors.  

“Don’t get left behind,” says MD Rob Walker. “Get in touch with Orbital’s team of unreal creatives today.”

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