Last year was a successful one for online boxed mattress retailer Otty Sleep, as the Leeds-based company not only exceeded its predicted targets, but picked up a host of industry awards, including an NBF Small Online Bed Retailer of the Year award …
As well as industry-recognised awards, new product launches and expansion into Europe, Otty Sleep enjoyed a huge increase in turnover in 2018 – but, rather than resting on its laurels, the company is hoping to continue its substantial growth this year.
The company states that this growth – which will see the company turn over an estimated £20m – will be aided by an impending investment which will allow Otty to utilise previously unviable marketing channels.
This, combined with the company’s recent contracts with a number of retailers, will mean the mattress brand will be seen by more people than ever over the next 12 months.
Founder and CEO Michal Szlas says: “Otty really is a UK business success story. Launching with a fraction of the available capital than many of the leading players in the boxed mattress market, we’re continuing to see an increasing market share, which stems from our leading USPs and high-quality product.
“We’re confident that this substantial growth will continue throughout 2019, as we continue our work with bricks-and-mortar retailers, and bring Otty to an ever-increasing and consumer-savvy audience.”
Working with one of the world’s largest manufacturers, the Otty mattress combines innovative foam technology with encapsulated pocket springs, offering a well-supported and comforting night’s sleep. The mattress, which boasts one of the highest ratios of springs-to-foam in the market, comes with a 100-night trial and a 10-year warranty, offering peace of mind to retailers and customers alike.
The mattress is also priced at up to £275 less than its competitors – and it is this ethos, along with the product’s innovation-led design, which has resulted in Otty attracting a number of prestigious industry accolades, including the inaugural NBF Small Online Bed Retailer of the Year award. In fact, Otty is the first boxed mattress company to win an NBF award.
Michal adds: “2018 really helped to establish us as a company, and the NBF award was one of the peaks. Ultimately, this award helps both ourselves and retailers to sell the Otty story to customers, and proves our standing amongst the others in this ever-expanding sector.”
