With a history dating back to 1897, Rauch offers attractive bedroom and storage space solutions made in Germany, created to exacting standards of quality and sustainability. Victoria Noakes takes a closer look into the company’s foundations and its plans for the future ...
With Southern Germany being the place Rauch has called home since its founding in 1897, the family company has come a long way since starting out as a small carpenter’s workshop, developing into the international group it is known as today. As well as having its own chipboard factory which produces the high-quality wood for its bedroom furniture, Rauch now also has four furniture production sites to its name.
Rauch prides itself on manufacturing environmentally-friendly products that help create a healthy living space, with all products being made from fresh wood from native forests. In addition, the company’s chipboard plant has been awarded PEFC and FSC labels for sustainable foresty.
Rauch’s entire production process is carbon dioxide-neutral, and the business has been acknowledged in other ways for its commitment to sustainability, receiving the ‘golden M’ award – one of the most important seals for quality and safety in furniture production in Europe at the time – in 2009, from the German Community for Quality in Furniture. What’s more, the company won the German Sustainability Award in 2014.
Supplying quality flatpack furniture all over the world, Rauch has four brands covering multiple quality levels – Dialog, Pack’s, Steffen and Select. Its UK offering features simple hinged door wardrobes through to complex bedroom furniture solutions, with thousands of possibilities when choosing from carcass and door options, lights and interiors.
Rauch makes an effort to interact with the community, and has embarked on several projects such as opening its very own museum in 2009 to give an insight into the corporate culture nurtured over the years and to present the development of Rauch furniture and its production methods.
Rauch opened offices in the UK at the start of 2015, and has invested heavily in Rauch UK, continuing to concentrate on improving its business model. With this focus on the UK market, the company will be exhibiting at the January Furniture Show again this year.
“Rauch will display more than 30 ranges at the show, with all four brands being represented. This selection will give the best possible indication of our trends for the UK market and a good idea of our offering,” says Brian Westman, head of Rauch UK.
“We’re looking forward to the show with great anticipation. The product launch has been tailored to the UK market from our possibilities in Germany. We’re very confident that our product and pricing will offer considerable opportunities for our retail partners.”
Rauch will launch its unique collection of cot beds at this year’s show, which proved a hit at the company’s Housemesse event in October.
