19 July 2024, 07:47
By Furniture News Sept 26, 2021

Readers' Choice 2021: Best Flatpack Furniture Supplier

Furniture To Go supplies quality RTA bedroom and living room furniture made in European partner factories to the UK and Irish markets, with delivery on a next-day basis.

“On behalf of the Furniture To Go team, I am really pleased to have received this award,” says Furniture To Go’s director of sales and operations, Paul Sheldon. “We operate with a can-do attitude, and it displays our core values of being customer centric. I can honestly say that we work hard to support our partners/customers in the marketplace, and strive to build customer relations and develop business for our them. 

“The last year was a very strange year for everyone, not only in business but in day-to-day life, affecting families and communities,” he continues. “We were very fortunate to be able to continue to operate (within Goverment guidelines). There was an unprecedented demand for furniture, and the whole of the supply chain was under pressure from the shortage of raw materials and pressures of Brexit on shipping. 

“Thankfully, our partner factories in Europe – Tvilum, Meble Wojcik, Manis-H, and Balticsofa – are powerhouses in the furniture world, and they rose to the challenge by keeping up with demand. It wasn’t easy, though, and there were times that, by our own standards, we didn’t do as well as what we could have. I can honestly say that this was a very tough time – yet our bonds with our partners made it possible to supply our ever-growing customer base with as minimal disruption as possible. 

“Today, we’re in a great position, and going from strength to strength. We have learned a lot over the past year, and adapted in a positive way. We developed our systems and internal processes, and are continuing to develop them, again putting the customer first. We have over 1200 SKUs available in our UK warehouse, for same-day shipping (the aim is to continue pushing availability to about 98%). New ranges are being added all of the time – commercial product, and ranges for the UK market. 

“I think a combination of factors led us to top this category, and I believe it comes from the roots of what we believe in: product, with a great customer choice of quality designs; suppy chain – with European partners, if the production is in stock, we have it here within a week; overpacking of product – we take care in preparing our product for shipment to minimise any damage; marketing – great availability of hi-res images, CSV files and marketing material; service – going that extra mile for our customers; and distribution of the product, working with DHL, UK Mail, XDP and Palletways to ensure the final mile goes well. 

“This all boils down to forging positive working relations with our partner factories, our transport providers, and our customers. We are not perfect, but we are continually seeking ways to improve. We are a forward-thinking company, embracing technology and change to keep up with an ever-growing UK market.”

Read about the winners of Furniture News' inaugural Readers' Choice Awards in August's issue.

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