23 May 2024, 04:22
By Furniture News Aug 16, 2021

Reader's Choice 2021: Best for Innovation

Orbital Vision is a creative design agency based in Long Eaton, Derbyshire – the UK Centre of Quality Upholstery Manufacture. Orbital’s creative team specialises in CGI for the furniture and interiors industry. With years of specialised knowledge and experience in the field, the agency is known for producing an unparalleled array of photorealistic imagery for its clients – both national and international retailers and manufacturers. 

Over the past year, Orbital has taken a different approach to working with its clients, by offering additional support in marketing and ecommerce opportunities. The agency works closely with clients to understand their business needs, and offers advice on what can be achieved when making the most of CGI. 

Orbital often talks about the importance and infinite opportunities of digital assets. These assets consist of anything that the team makes in CGI. From furniture models to fabrics to roomsets, these digital assets can be used for many different functions – which have proven to have a palpable effect on ecommerce sales for clients that have already seen the benefits of making the most of CGI. 

“Most of our clients first came to us wanting product cut-outs to show a model in every available fabric,” says Orbital’s director, Rob Walker. “As this is almost impossible to achieve through traditional photography, they turned to CGI. Only recently have clients have started to make the most of these digital models by looking into the different avenues of what they can get out of CGI.”

The possibilities of CGI are endless – once a furniture model is built in CGI, it can be utilised in many ways to bring an upgraded ecommerce experience to customers. Not only are businesses able to showcase a model in all of its available fabrics and materials, but a model can also be shot at multiple angles and brought to life through the use of augmented reality (AR), through which customers are able to ‘drop’ the product into their own home. 

With traditional photography becoming increasingly expensive and difficult – not to mention the environmental impact – CGI enables the creation of endless shots, styled to any preference, states Orbital. So, as the seasons change, in line with the trends, these digital assets become a vital tool needed for anyone looking to achieve unsurpassed speed to market. 

Not only this, but Orbital can also animate the room to bring products to life – all at a fraction of the cost of a photography or video shoot. 

With the production of a fully functioning product customiser now under way, the agency will not only be able to offer its clients impressive imagery and marketing assets, but will also have a complete digital sales package – containing everything needed to sell a product online. 

Orbital’s product customiser will allow online shoppers to completely customise and configure products to suit their needs and fit their own personal style. They will be able to change the fabrics and materials of a product, while being able to see its dimensions and a running total of what it will cost. The customiser will also allow customers to spin the product around via the 360 function – and, to top it off, will also allow customers to view products in their own home through the use of AR, bringing the product to life via their smartphone’s camera by scanning a QR code. 

If the product does not quite fit the space once tested out in AR, customers will be able to switch between product sizes in the same range, or, if offered by the retailer, can choose to build/configure their own model, adding or taking away elements. Another highlight of the product customiser is that it works on any device and is easy to navigate, so is widely accessible to all customer bases. It also has an option which allows customers to save their customised product as a draft, and revisit it at a later date. 

The platform will run on any website, and can be integrated whether a client’s site is built in WordPress, Magento, Shopify or any other platform – and, if a new site is needed, Orbital can take care of that too. 

With a complete digital sales package on offer, perhaps it is time to get ready for change – contact Orbital’s “unreal team of creatives” today. 

Read about the winners of Furniture News' inaugural Readers' Choice Awards in August's issue.

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