18 May 2024, 20:33
By Furniture News Oct 11, 2021

Readers' Choice 2021: Best for Sustainable Thinking

Having manufactured luxury handmade beds for more than 100 years, Hypnos is internationally renowned as an expert in handcrafted pocket spring mattresses and divans.

“As a business that prides itself on creating ethical beds made from natural and sustainable materials, we are absolutely delighted to have won the Best for Sustainable Thinking award,” says Hypnos’ sustainable development director, Richard Naylor.

“We would like to thank the Furniture News readers for their votes, and for recognising our commitment to the journey we are on to create comfort with integrity. It is great to see sustainability in our industry as an important focus point.

“At Hypnos, we’re committed to constantly refining every aspect of our business to make sure it’s as ethical and as sustainable as it can possibly be, and the last year has been no exception. We have continued to pioneer industry firsts, through partnerships with like-minded organisations like Red Tractor Food and Farming Standards and the Better Cotton Initiative, through to our new eco-packaging.

“Adding to the roster of ethical partners we pride ourselves on working with, we’re also excited to announce that we are part of The Woolkeepers initiative, which focuses on bringing together the community of farmers, manufacturers and brands offering a transparent, independently verified and ethical source of wool, from farm gate to shop front. 

“Working with this quality assurance platform, as well as with Red Tractor on our Origins range, is an example of our dedication not only to the traceability of our materials (including British wool), but also recognises the impact of brands and supply chains on people, animals and places, and our capacity to improve for the benefit of all.

“Seeing exactly where the wool has come from gives us and our customers peace of mind that they are supporting responsible British farmers by sleeping on a Hypnos mattress, where every step of the production journey is accounted for. 

“We’re pleased to say that our endeavours to be as sustainable as possible will never stop. In fact, our factory recently achieved the Global Recycled Standard, and we calculate that we have recycled over 235 million plastic bottles using eOlus fibres inside some of our mattresses. This certification is only given to companies who use recycled materials from socially and environmentally responsible manufacturing processes, and we are extremely proud to be one of them.

“Going forward, we plan to pursue our sustainability journey by continuing to reflect on our business and developing new and innovative ways that can help the environment. We will remain industry leaders for sustainability, providing ethical solutions at each stage of bed production and how our business operates. Our 100%-recyclable packaging, made from renewable and carbon dioxide-depleting sugar cane, is one such innovation.

“As the sustainable bed champion in the industry, we’re leading the way in sustainable best practice, and it’s great to see that our work is inspiring other companies to follow suit and to make changes for a more sustainable future too.  

“Sustainability is at the core of everything Hypnos does – after all, we were the first carbon-neutral bedmaker in the world. For over a decade, we have committed to reducing our carbon footprint and using environmentally friendly materials. We believe this dedication and focus is what has won us this award and makes us stand out from the rest.”

Read about the winners of Furniture News' inaugural Readers' Choice Awards in August's issue.

Pictured: Richard Naylor

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