Genuine leathers, a range of finishes and on-trend colours have helped La-Z-Boy UK win this prestigious award, which was voted for by Furniture News’ readers this summer …
The iconic furniture brand has already enjoyed a successful year of expansion and growth, adding new products and upholstery options to its collections – and the award win is the icing on the cake, says head of marketing and operations, Adam Morley: “We are thrilled to receive this award, and the fact it is voted for by readers of the magazine makes the achievement even more special.
“I’d like to thank all the Furniture News readers who voted for La-Z-Boy UK for their recognition and support. The accolade is testament to the hard work of all the team members within La-Z-Boy who work tirelessly to bring high-quality products to market for the benefit of our customers.
“At La-Z-Boy UK, we only ever use genuine leather in our upholstery, and the quality speaks for itself. We offer different surface finishes and grades to suit individual preferences, and we always try to keep on top of trends and refresh our collections with fresh new colours.
“Our new leather option, Calda, which is most competitive to date, shows our commitment to giving our customers choice so they can personalise our products to suit their own needs and taste.”
Over the last 12 months, the La-Z-Boy team has been reestablishing the brand’s presence at trade shows, meeting retailers and buyers and showcasing the latest products. Earlier this year, two new collections – Paris and Lennox – were unveiled at the January Furniture Show, along with an expanded range of upholstery options, including the new Calda leather.
La-Z-Boy UK has also continued a number of successful partnerships, including sponsorship of Burnley FC. For the second year running, the brand is the NFL’s official furniture partner for the London Games, where a number of high-profile American football teams play key fixtures in London.
“Business is going from strength to strength following the January Furniture Show, which was our best to date with sales and new retailers,” continues Adam. “We’ve already started gearing up for the next January Furniture Show, where we’ll be launching a number of exclusive new ranges.
“We’re currently launching the first La-Z-Boy UK sofabed, which will be sold within ScS stores. And, after the success of our new competitively priced upholstery options – Calda leather and Anivia fabric – we’re in the process of developing a number of new and exciting upholsteries to add to our collections in the future.”
The La-Z-Boy team is also working on further developing the augmented reality (AR) features on the brand’s website, which enable customers to see products in different colourways, leathers and fabrics, and envision how their choice will look in their home. The supplier is currently looking at ways this popular feature can be improved to give customers and website visitors an even better online experience.
