“On behalf of Scatter Box, I wanted to express my deepest gratitude for your overwhelming support and votes in this year’s Furniture News Readers’ Choice Awards,” says Caroline Horgan, CEO and owner of Scatter Box (pictured). “Winning the title of Best Soft Furnishings Supplier for the second consecutive year is an incredible honour for both myself, and our entire team.”
“Being recognised by the readers of this esteemed trade magazine means the world to us,” Caroline continues. “It serves as a testament to the hard work, dedication and passion that our team puts into crafting and delivering exceptional soft furnishings. We strive to provide our customers with the highest-quality products that combine luxury, comfort, and style.
“Winning this award not only fills us with a sense of pride, but also reaffirms our commitment to excellence in the industry. It motivates us to continue pushing the boundaries of creativity and innovation in our designs, ensuring that we remain at the forefront of the soft furnishings market.”
Over the past year, Scatter Box has embarked on an impressive journey of growth, demonstrating its resilience despite the challenging circumstances that the world has faced.
“Throughout this year, we’ve continued to expand our product range, introducing new and exciting designs that embody our commitment to luxury and quality,” Caroline continues. “We’ve also strengthened our partnerships with suppliers and retailers, ensuring that our products reach a wider audience and are available in more locations.
“In February, we made a fantastic return to the Ambiente fair after a two-year hiatus due to Covid. As a result, we were able to secure a new distributor in Taiwan and Vietnam. And our customer base has notably increased in Germany, where we are stocked in prestigious stores such as Kösters and Ideenreich.”
The award win reaffirms the position of Scatter Box as a leading brand in the luxury soft furnishings industry, known for its commitment to quality, craftsmanship, and stylish designs. “We’ve built a strong foundation of loyal customers who appreciate the luxury and comfort our products bring to their homes,” says Caroline.
Looking ahead, the business is continuously working on expanding its exclusive product offer to cater to evolving customer needs and preferences. “We have exciting new products in development that will further enhance our range of soft furnishings,” says Caroline. “In the world of home interiors, trends tend to evolve at a slower pace compared to the fast-moving fashion industry. However, one area where we have witnessed notable changes is in soft furnishings, where we have observed a growing demand for mixing textures.
“One significant shift we’ve noticed is the introduction of durable fabrics like Aqua clean. This innovation has revolutionised the way people approach their choice of soft furnishings, particularly for sofas. With the assurance of easy cleaning and maintenance, customers have become more inclined to select lighter colours for their sofas. This shift has, in turn, influenced a move towards more luxurious and lighter soft furnishings.
“In the near future, you can expect to see the introduction of new cushion designs featuring innovative patterns, textures and colour palettes. We are also working on introducing a luxurious versatile outdoor cushion collection to provide our customers with even more options to create stylish and inviting outdoor and indoor spaces.
“Our commitment to sustainability remains a top priority, and we are actively exploring ways to incorporate more eco-friendly materials and manufacturing processes into our products. We understand the importance of reducing our environmental footprint, and aim to offer sustainable options without compromising on quality or style.
“Furthermore, we’ve started our digital journey, in order to adapt to the changing retail landscape. We’ll be enhancing our online presence and investing in technology to provide an even better shopping experience for our customers.”
Scatter Box, believes that several factors contributed to the business topping the category, such as: its commitment to luxury and quality, from the selection of premium materials to meticulous craftsmanship; being handmade in Ireland, the products benefit from a close eye on the manufacturing process but a personal touch to each piece; an extensive range of designs which caters to diverse tastes and styles, from classic and timeless to modern and contemporary patterns; going above and beyond to ensure customer satisfaction and comprehensive marketing support; and competitive pricing, despite positioning itself as a luxury brand.
“By excelling in these areas, we differentiate ourselves from our competitors and offer an unparalleled experience to our customers,” Caroline concludes. “It is this combination of luxury, quality, craftsmanship, exceptional customer service and competitive pricing that sets Scatter Box apart in the industry.”
