25 July 2024, 11:36
By Furniture News Sept 11, 2023

Readers' Choice Awards 2023: Best Boxed Mattress Brand

Simba Sleep is “incredibly proud” to have scooped this award, says the brand’s co-founder and CEO, Steve Reid: “We strive to create the best sleep products, in the best possible way, and the whole team will celebrate this award. Furniture News and its readership are very important to Simba, so it is an honour to receive this accolade.”

The original Simba Hybrid Mattress range has earned Simba over 50 industry awards, and its products have received over 250,000 five-star reviews from satisfied customers, making it the world’s highest-rated five-star mattress brand. 

The award–winning range consists of the Simba Hybrid mattress, Simba Hybrid Pro mattress, and Simba Hybrid Luxe mattress, which offer intuitive full body support, “exceptional” comfort and a new standard in sustainability.

Simba’s products are designed for a better night’s sleep and a healthier tomorrow – in a way that creates as little impact on the planet as possible. 

In March, Simba became the first UK sleep brand to secure global B Corporation status, achieving a major milestone for the company’s aim to be net zero by 2030. Successful submissions need to score 80 or higher to achieve B Corp status, and Simba scored highly, with a grade of 97.5. 

“From the very beginning, we knew that being a boxed mattress would help reduce our transport emissions, but we had no plans to stop there,” says Steve. “The B Corp process took us from a deep dive into our supply chain, to reviewing our approach to ethical innovation in our new product development. 

“This gold-standard award for ethical business involves a rigorous process which looked at our entire business model. We’ve worked hard to improve the footprint of our materials and textiles, and we use certified sustainable materials, such as BCI Better Cotton, GOTS-certified organic cotton, GOLS-certified organic latex, Oeko-Tex and Global Recycled Standard textiles across the range.

“We’ve also embraced innovations like Stratos cool-touch technology, along with a Simba Renew Bio filling in our pillows and duvets. Simba Renew Bio is made from 100% recycled PET bottles – it’s an advanced, hypoallergenic material that offers superb, down-like comfort and quality, and is fully biodegradable within two years.”

All Simba UK mattresses are made locally in ‘eco-factories’ powered by renewable energy, and the sleep tech innovator also recently unveiled a state-of-the-art, not-for-profit recycling facility that promises to take back any brand of mattress to be refurbished or recycled. 

As B Corp status is reviewed every three years, Simba will strive to uphold its commitments to lowering its emissions and reducing waste. With over 50 industry awards and 250,000 five-star reviews, “our message is simple,” says Steve: “Simba is proof that customers don’t need to compromise on cloud-like comfort when they want to sleep on a more sustainable mattress.” 

Pictured: Simba Hybrid Luxe mattress

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