21 July 2024, 10:57
By Furniture News Aug 25, 2023

Readers' Choice Awards 2023: Best Children’s/Nursery Furniture Supplier

East-Midlands-based furniture wholesaler Julian Bowen has seen significant growth in children’s furniture, with the continued success of new developments in unique, innovative products further driving revenue – and so is exceptionally proud of receiving this accolade …

The company says it has gone from strength to strength, focusing on children’s furniture and pursuing product innovation, with modern, functional designs offering exceptional value for money. 

Its commitment to this category has seen the business launch numerous new ranges this year, including the Hercules highsleeper, Atom lowsleeper, Vespa midsleeper, Impact gaming bunk, and many more – such as the Willow Treehouse bunk bed, which features a sleek, modern bed with a durable lacquered finish, and promises to transform any children’s bedroom. 

Julian Bowen’s focus on new product development throughout the business is supported by continuous investment in its sales and marketing team, customer service, supply chain management, and IT infrastructure, which has maximised business efficiency through automation – from stock feed management to ordering and distribution – in turn, enhancing the customer proposition. 

The business has a rigorous quality check and inspection process in place for all products, to ensure, problem-free output, and customer peace of mind. This has been enhanced with tailored individual solutions through a new self-service customer portal, which enables customers to access live stock availability and product details.

The ongoing growth of both product pipeline and innovation has been key, as the advancement of technology has offered customers the strongest possible portfolio. With this, the business has constantly driven towards the use of sustainable raw materials and FSC-certified products.

With consistent new launches across dining, bedroom, mirrors and occasional furniture this year, Julian Bowen’s goal is to innovate in both design and functionality.

MD Emmett Lenaghan says: “As a team, we are exceptionally proud of achieving this award. We always aim to put customer satisfaction at the forefront of our business, and we are both thankful and honoured that our customers continue to show their support for Julian Bowen. 

“As a business, we’re constantly improving product fulfilment and working hard to improve all aspects of our offer. Across the business, the Julian Bowen team will keep challenging itself to improve, in everything we do.”

Pictured: Vespa midsleeper

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