Lytham-based sofa supplier BM Direct has again extended and improved its UK showroom to now feature around 100 sofa designs alongside occasional and rise-and-recline chairs – but this is just the tip of the iceberg …
A restructure of BM Direct’s manufacturing facility, lending it increased efficiency, has meant that a greater variety of products is now offered in a range of leather and fabric finishes – with an additional programme dedicated to rise-and-recline chairs.
Development has taken place across all of BM’s collections. The promotional sofas are now offered in fabric and faux suede finishes, with the addition of power motion – even in the lower-cost items, a first at this end of the market.
According to the company, the main collection and core lines will increase with the ongoing development of leather colours and qualities, offering some of the UK’s most commercial designs at the lowest possible price points.
A brand-new collection of large-format comfort motion designs will also launch, featuring 15 models in a choice of 20 leather colours. These models will offer generous proportions, full leather and a high degree of comfort, and will be available in a choice of over 20 colours through a mixed container programme.
Finally, there will also be a new range of European-designed leather and fabric sofas, which will be produced on a mixed container production plan in just three to four weeks in a wide choice of on-trend styles and colourways. These ranges will be updated quarterly to keep up with the fast pace at which the industry now moves in terms of interior design.
BM Direct’s twice-yearly in-house event, which will take place from 29th February to 4th March this year, is an ideal chance to visit the showroom and see the full collection, meet the team and select ranges for the coming year.
Contact BM for further information or to book a visit – there is a limited number of hospitality packages available.
