French luxury furniture brand Roche Bobois has unveiled the extensive renovation of its Madison Avenue showroom in New York City – a testament to its creativity and dedication to providing personalised services …
Located at 200 Madison Avenue, the newly transformed showroom spans approximately 17,000 sqft, including a lower level. It was designed by Jacqueline Hopfer, the head of Roche Bobois’ interior architecture department, and showcases features such as a fireplace, vegetal walls, ceramic flooring and walls, strategically placed wooden floor sections, vertical and horizontal wooden claustras, a dedicated 3D design room, an innovative 3D design office section, and an integration of digital technology including large TVs and tablet stands.
Inside, visitors will find Roche Bobois’ bestsellers, the new outdoor collection Bombom (by Portuguese artist Joana Vasconcelos), plus design services to assist clients in creating their ideal living spaces.
“Our goal with the renovated Madison Avenue showroom is to fully utilise the amazing volumes of the space and ceiling heights,” says Pierre Berardo, GM North East at Roche Bobois. “We aim to create a warm and inviting atmosphere, highlighting premium materials and the latest design features. We want to provide our clients with a high-end, connected experience that reflects the essence of Roche Bobois.”
A new facade with oversized windows will be unveiled soon, enhancing visibility and natural light in the showroom.
Roche Bobois launches an exclusive collection every six months, and currently operates through over 240 showrooms in 53 countries, 32 of which are in the US.
