Sealy has a lot to celebrate this year, with its 40th anniversary and being awarded the Which? Best Buy Award for the second year running.
Sealy is celebrating an impressive 40 years making beds in the heart of the Lake District. To mark its ruby anniversary, Sealy will launch a special range of Ruby beds. Ruby Ortho is the firmer of the two beds, with a Posturetech 660 spring unit, while Ruby Support is of a softer spring design with a high loft mattress quilt. Both are no-turn mattresses and are competitively priced.
The company posted double digit year-on-year growth earlier this year, which it feels is largely due to new product ranges which have been such a hit with consumers – in particular, the launch of the Sealy Posturepedic Hybrids, which include the innovative Geltex and Adaptive technologies.
Winning the Which? Best Buy Award again is so important to the company because it reflects the thoughts and opinions of its customers. Sealy has made a great effort to develop closer relationships with its retailing partners over the past couple of years and improve its standards of service.
Neil Robinson, Sealy’s marketing director, says: “We really do listen to their opinions because, at the end of the day, they are at the sharp end and know what their customers want. If we can help them improve their business, then we profit from that as well. It’s a win win situation for all of us – the perfect situation to celebrate with our ruby anniversary.”
