The Vita Group’s latest investment in innovation has been completed and launched by its Comfort Division, and promises to engage the foam specialist’s customers more closely than ever …
Vita’s Bedding Innovation Centre, in Middleton, combines Vita’s technical expertise in foam chemistry with the latest state-of-the-art testing equipment. The facility is specifically designed to provide its customers with the ability to follow a complete development programme, from initial concept through to finished foam core, providing an engaging customer experience.
Gilbert Davids, MD of Vita’s Comfort division, says: “Vita has a long tradition of innovation. The opening of our centre at Middleton allows Vita to respond quickly and effectively to the ever-changing needs of our customers and the bedding industry. Once Covid restrictions are relaxed, it will allow us to bring our customers to Middleton, where we can highlight our chemistry and design expertise, allowing them to see their mattresses being tested right in front of their eyes.
“We have a dedicated team developing new, innovative products for the bedding market. We will continuously deliver innovations for customers through our new product development pipeline.”
Vita has created a video virtual tour of its laboratories and the centre. This provides a view of the new facilities and an introduction to the chemists and technicians working there.
According to Vita, the innovation centre has already received great support and accolades from several bedding and mattress manufacturers.
Pictured: Chris Hayes, Vita’s development technologist, in the Comfort Bedding Innovation Centre
