“Be inspired to embrace ‘a new year, a new hue’, with Siren Furniture’s recently revealed tonal fabrics, rich in colour with a superior soft velvet feel,” says the FSC-certified designer and supplier of quality upholstery.
Siren’s latest design development comes off the back of a number of milestones achieved in 2023, as the business continued to grow its independent ranges and introduced four exclusive collections, designed in-house and crafted in high-quality materials and fine fabrics.
Siren’s growing reputation as a trusted supplier is also evident in its notable long-standing partnership with John Lewis, with new partnerships to be unveiled in 2024.
Team expansion also reflects growth, with four newly appointed agents – Jayne Reynolds, Lianne Lacken Williams, Mark Davidson and Paul Ridgway – joining David Cobbe to further Siren’s commitment to customer service across the UK and Ireland.
Siren’s dedication to drive expansion and explore innovation in design and the supply chain continues into 2024, with further strides towards responsible sourcing (without sacrificing comfort as standard) and “the provision of luxury to last”.
To commemorate the start of the year, Siren will showcase its upholstery collections at an open showroom event in Long Eaton’s Harrington Mills from 22nd-24th January. Visits are by appointment only – email [email protected] to arrange a slot.
Pictured: Alice
