January Furniture Show visitors will be the first to experience Hugel (pronounced “hyoo-gl”), a new adjustable bed and mattress brand that utilises smart comfort technologies while staying true to “timeless British design” …
The Hugel name might be new to the industry, but it has been developed by established health sector specialist, Opera Beds, whose founding family can trace its roots back to the revered Georgian-era cabinetmaker, Thomas Chippendale – and, to this day, still strives to live up to his exacting standards and eye for detail.
Hugel beds are different to the conventional adjustable bed available in today’s market. Rather than a standard divan design, they incorporate an upholstered smart base that is surrounded by a high-quality bedstead, resulting in an impressive yet subtle appearance.
Hugel believes that this refreshing approach to design is set to expand the appeal of adjustable beds and their many comfort benefits, and works hard to stay true to proven comfort principles through its deep, sumptuous mattresses, while making introducing progressive smart technology to the bases.
Sleepers can experience “weightlessness” with ZG mode, a position that soothes muscles and reduces tension on the body. The Anti-Snore position, meanwhile, gently elevates the head to help prevent snoring.
The smart base adjustments are controlled by a sleek, wireless hand control, with backlighting and memory programming. Buyers can add underbed lighting, voice control and massage therapy to create “the ultimate sleep and relaxation experience”.
“We’re so excited to be introducing Hugel,” says Bertie Arnett, who heads up the brand’s retailer sales, “and what better opportunity than at the January Furniture Show? However, it was important we made sure the Hugel brand incorporated our credited footprint for quality British design, whilst focusing on the innovative comfort features that go beyond your typical adjustable bed.”
Hugel benefits from impressive stocking capabilities and an extensive logistics network, combating the continuous frustration of long lead times within the furniture industry. Select models from the collection are available on a rapid, next-day trade delivery service, while non-stock and made-to-order beds take 4-6 weeks.
Hugel has partnered with several premium retailers already, and its network continues to grow with the establishment of more and more quality showroom set-ups. Visit Hugel on stand 5-G18 to meet the team and see a selection of the brand’s premium adjustable beds and mattresses, or find out more in April's issue of Furniture News, here.
Pictured: Alpine
