In a tough market, facing competition from e-tailing and increasingly savvy buyers, today’s furniture retailers face some stiff challenges. It is therefore more important than ever that they find trading partners that can add value to their core offering – companies such as Staingard can help retailers achieve additional margins and enhanced service, thereby contributing significantly to profits.
Staingard is a young, independently-owned company managed by a team with great depth of experience in the domestic furniture sector. The business is specifically aligned to meet the demands of independent furniture retailers, and the company feels privileged to work with many of the UK’s most prominent examples.
Staingard has a close alliance with Homeserve Furniture Repairs, based in Brierley Hill, Dudley, which further strengthens its proposition. Homeserve offers comprehensive after-sales furniture services, and itself counts many of the country’s leading retailers and manufacturers amongst its client base.
Staingard combines experience with innovation to provide clients with a complete furniture care system – whether their requirements are for the supply of retail-led consumer products and services, or support for their after-sales team. Staingard’s personnel brings together skills gained in sales, retailing, repairs, customer care, training and scheme development.
Staingard offers insured care plans, extending comprehensive cover to the consumer against accidental staining, accidental damage and structural failure. To complement this, the company produces and supplies a wide range of products and kits to cover all furniture sectors, including carpets, beds, upholstery and cabinet furniture.
An integral part of the Staingard offering is its exclusive distribution arrangement with Leather Master Scandinavia, the original leather care, protection and repair product leader, which boasts an uncompromising commitment to producing the best products.
Staingard stocks the entire range of Leather Master Scandinavia products, which includes a complete range of repair products much valued by the professional leather repairer and restorer. Soon to be launched is a colour-matching service, which will enable retailers to get accurately matched leather touch-up products. Part of the Staingard offering is also to offer a wide range of fabric and carpet cleaning and spot stain removal products, as well as Staingard Protector, a technically-advanced fabric and carpet protection spray.
At the core of Staingard’s scheme administration is its state-of-the-art web portal, which gives retailers instant access to the company’s system, enabling them to load recently sold plans, verify historical entries and respond to consumer queries, communicate with their head office team or update learning via the training module. Where retailer systems are able to generate them, the systems can accommodate data transferred directly or via the transmission of a data file.
Staingard takes great pride in its continual commitment to the careof its retailer partners – and mutual customers. The flexibility of its approach is underpinned by a non-bureaucratic management structure which enables the company to respond quickly and appropriately to the demands of the business. Further evidence of a commitment to these principles is demonstrated by the enduring relationships Staingard has with its clients.
Staingard’s national team of account managers and support staff are committed to providing the support required to ensure the success of its schemes and maximise sales and profitability. The company regularly conducts training sessions that cover all aspects associated with client schemes. Topics covered include understanding leather and the tanning process, carrying out minor repairs, and mixing colours for cosmetic repairs to aniline and protected furniture leathers.
“Retailers and repairers have come to respect and trust the world’s best leather products from Sweden’s Leather Master, and we are proud of our continuing association with them,” says MD Paul Aiston.
