Vispring, recipient of The Queen’s Awards for Enterprise and a luxury bedmaker since 1901, opened the doors to its first flagship showroom in London this autumn. Furniture News takes a look inside …
Located on Regent Street, St James’s, in the heart of London, Vispring’s new London flagship displays the brand’s world-renowned product portfolio as well as providing secluded areas for customers to test the products – with a sleep expert on hand.
Vispring first introduced individual mattress pocket springs to the market, and its beds were hand selected for the luxury suites of some of the world’s finest ships and hotels. Vispring has since grown into a global luxury brand, with retailers in over 50 countries – and the opening of the new London flagship showroom provides a standalone Vispring experience, while continuing to support the brand’s retail partners.
Designed in collaboration with Ivory Worldwide, the substantial showroom is spread across three floors, and showcases the complete collection of Vispring’s handmade mattresses, each made by skilled specialists in the brand’s Plymouth factory.
Since Vispring only uses natural materials in its mattresses, the showroom design simulates the employment of natural-style materials, with the use of bespoke warm oak, and rugs in earthy tones.
The main space features a sculptural lighting installation by artist Giles Miller, that is made from the springs which go into every Vispring mattress. The artist has played with density and composition to create layers of coiled metal, coated in a high-end plated finish to create a visually arresting display.
The store enables customers to immerse themselves in Vispring’s heritage, with video elements narrating the brand’s manufacturing processes and commitment to sustainable materials. The space will also be utilised to host talks and events with industry sleep experts.
Visitors can also book an appointment in Vispring’s Secret Wardrobe, which occupies the showroom’s basement level. Here, they can get personalised advice on how to select the right mattress. The stairway to the Secret Wardrobe features a skyscape by muralist John Brinklow, which transforms from day to night as visitors descend into the space.
Vispring MD Jim Gerety says: “The new flagship London showroom underpins and celebrates Vispring’s luxury bed offering and unparalleled commitment to craftsmanship to a global audience, who will be able to test the full range of beds and experience their unsurpassed quality in person.”
See more of Vispring's new showroom in December's Furniture News (photography by Ed Reeve).
