15 July 2024, 04:08
By Furniture News May 09, 2022

Taking upholstery to the max

After several years’ absence from the UK market, Italy’s Maxdivani is set to make its return – having undergone significant changes, and now in the capable hands of siblings Paola and Rocco Ferri, the third-generation of the family behind the business, who have lived and breathed the sofa trade all their lives and are confidently looking to take their already-established brand to new heights …

With an eye on innovation, modern styles and customer demand, Paola and Rocco envision a bright future for Maxdivani in the UK. Conscious of the recent uncertainties around trade exhibitions, the pair have invested in a new trade showroom – at Luxury Designer Room Interiors in Brighouse, Yorkshire – and have appointed experienced agent Simon Orr to represent their UK interests.

At its heart, Maxdivani is a manufacturer – its sofas are hand-crafted in its own factory. “This means 100% Italian production, and totally bench-made models, which results in better quality control,” say Paola and Rocco. “Our ID labels tell us who made each product, and an entire order will be bench-made by the same person for added consistency.”

Maxdivani understands the need for robust after-sales services, and prioritises this to offer both customers and consumers peace of mind in their purchases.

“We have a large variety of products, ranging from standard sofas to powered recliner models and chairs to match – in leather and fabric, and a mix of modern designs and comfort levels,” continue Paola and Rocco. “We’re highly specialised – our collection ranges from corrected top-grain leathers to full aniline, with a wide selection of colours, and that same depth of choice applies to our fabric offer too.”

Maxdivani is heading to Milan’s Salone del Mobile in June to showcase its Italian finesse to visitors keen to see the latest available styles.

“We always look at different ways to improve our products, by looking at new, innovative materials, new leathers and fabrics, and updated machinery,” state the siblings, “but we always prioritise our customers’ needs – and our simple lines, attention to detail, wide range and flexible combinations make our offer an extremely commercial one. Prepare to be impressed!”

With service and quality at its core, and the passion and creativity of its new principals, Maxdivani is poised to bring an even stronger offer to the UK this year. For more information, contact Simon Orr on 07824 470799, or email [email protected].

Pictured: Esprit

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