Today’s consumers are environmentally aware, and expect a high degree of comfort in their homes, states pan-European foam manufacturer Vita, whose latest innovation pre-empts market demands …
Vitafoam finds it interesting to reflect on how the world has changed since 1949, when the company was founded. It was a time of rationing and austerity, in which a young soldier returning from the Second World War had a vision to bring affordable comfort to people’s homes – and today, his vision has grown to become Vita.
The latest development from Vita is FRee foam, the winner of the prestigious NBF Innovation of the Year Award for 2019/20.
FRee is TCPP-free and scorch-free, and has reduced odour – yet does not compromise on quality, performance or fire retardancy. Not waiting for any potential change in legislation concerning fire-retardant chemicals, Vita has developed a range of combustion-modified ether foams that meet the high standards of fire safety required by UK and Irish regulations – without the addition of fire-retardant chemicals.
The range is available in several grades, enabling furniture and bedding manufacturers to customise product construction. According to Vita, this foam has significant benefits for producers, retailers, consumers and the environment.
Vita has grown through fusing creativity and technology in its commitment to quality and research – listening to its customers (and consumers) is crucial to the business. With a proud heritage of 70 years of serving the furniture and bedding industry, Vita remains at the forefront of innovation, and is committed to pioneering advanced foam solutions for a sustainable world.
Speaking about the innovative spirit that drives Vita, group CEO Ian Robb comments: “Vita’s history has been one of innovation, adaptation and never standing still. FRee foam is the latest development in this vein, and we were delighted to receive the accolade of Innovation of the Year at the NBF Bed Show awards for it.
“FRee is a classic innovation story – a clear need, years of tough development, testing and redesign to hone the idea, and a finished product that does its core job much better than its predecessors. To be recognised for it is a real honour.”
Pictured: the Vita team celebrating their award win at last year’s Bed Show
