17 April 2024, 04:41
By Furniture News Mar 08, 2024

Winner: The Furniture Awards 2024 (Design Innovation)

The Furniture Awards returned at this year’s January Furniture Show, to single out the suppliers setting the pace in their respective fields. From local leaders to innovative importers, this year’s winners represent just what our industry is capable of …

Classy, high-spec and functional, Whitemeadow’s latest models reflect just part of what makes Sutton-in-Ashfield’s upholstery giant a design powerhouse. 

Whitemeadow’s design studio has a knack for creating commercially viable product that hits the right price points, often putting new slants on old ideas, but always among the first to embrace new approaches, with an eye on the next generation of furniture designers.

“They genuinely believe in design at Whitemeadow,” say the judges. “There’s a strong ethos of creativity that runs through the business, and they’ve invested in the infrastructure and people to achieve it. 

“Whitemeadow have always been quick to explore new approaches to design – always with an eye on the commercial realities – and are a flexible manufacturing partner, with a problem-solving mindset. Their adoption of CGI marketing just emphasises how well they understand retailers’ needs, and what it takes to hit certain price points in today’s market.” 

Rocco, Part of Whitemeadow’s MODE collection

Whitemeadow’s sizeable stand at this year’s show featured 17 product ranges, divided into three key looks. One of the star products on display was Rocco, a sofa “designed for the interior design enthusiast”, says Whitemeadow.

“With a clear focus on clean and sophisticated aesthetics, this sofa was designed to perfectly complement the homes of trend setters. It has an inherently modern look, with high-spec materials and a wipe-clean fabric that makes this model as much about purpose as it is design. The colour palette for the fabric story we chose is comprised of rich, warm tones that invite relaxation.”

Pictured: The Furniture Awards co-ordinator Paul Farley, Whitemeadow’s head of national sales Oliver Keating, Whitemeadow’s sales director Daniel Oscroft, and Clarion Retail's portfolio director Zoë Bonser

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