The events of recent years have prompted consumers to place greater focus on their living spaces and invest in items that will enhance their enjoyment of their homes – and this focus also extends to outdoor living spaces, with the latest figures from the global outdoor furniture market forecasting growth from $50.73b in 2023 to $72.80b by 2030 …
In order to capitalise on the demand for outdoor furniture, manufacturers need to implement marketing strategies that position their products at the forefront of retailers’ and suppliers’ minds. This article outlines some key marketing strategies that can help manufacturers of outdoor furniture stand out in a competitive marketplace.
Tailored messaging
Successful B2B marketing involves understanding the unique challenges, preferences and pain points of retailers and suppliers within the market. In doing so, manufacturers of outdoor furniture can tailor their messaging accordingly.
By highlighting key features such as durability, aesthetics or innovative design, manufacturers are more likely to appeal to the end-customer, and therefore align with the preferences of suppliers and retailers.
Utilise digital platforms
In the digital age we live in, manufacturers must take advantage of digital platforms and the exposure they offer. This includes website optimisation to ensure a strong online presence, as well as high-quality content that showcases their offerings.
In addition, marketing efforts should be targeted toward reaching the widest possible audience of clients and partners through the use of digital marketing platforms. This includes social media campaigns and online advertising to reach potential business partners.
Form strategic partnerships
Forming alliances with key partners is an essential strategy for success in B2B marketing. Manufacturers of outdoor furniture can benefit from showcasing their products at industry trade shows, and at events and conferences where potential suppliers and retailers are likely to be in attendance.
Another way to market their offering is by partnering with influencers and bloggers who can help promote their products to wider audiences. For example, a manufacturer of outdoor furniture may collaborate with a popular home decor influencer on Instagram to market their patio furniture. An authentic endorsement of their furniture can do much to drive interest from suppliers and retailers in the market, as can sponsored content and in-depth reviews and recommendations.
Build brand authority
By positioning themselves as a trusted and reputable manufacturer of outdoor furniture, businesses can gain credibility and interest amongst suppliers and retailers.
This can be achieved through content marketing strategies that make use of blog posts, articles and other information that appeals to their intended audience and sets them apart from their competitors. For instance, this may be educational content such as maintenance tips or insights into the manufacturing process that reveal interesting and engaging details that highlight the trustworthiness and knowledge of the manufacturer and position them as a thought leader.
User-friendly transactions
Once the interest of a supplier or retailer has been piqued, it's important to ensure a seamless transactional process that invites repeat business. From a clear and uncluttered website with easily accessible product catalogues and pricing information to responsive and friendly customer service, each step of the transactional process should be reviewed to ensure optimal efficiency and a streamlined outcome.
Manufacturers can benefit greatly by implementing these suggestions into their marketing efforts.
Photo courtesy Unsplash/Vidar Nordli-Mathisen
