To run a successful online brand, you need to think from your customer’s point of view. People shopping online have a short attention span and limited patience. In a few seconds, a customer will scroll through your ecommerce store and determine what is interesting to them – but this post aims to show you the steps to creating a user-friendly ecommerce site for your online furniture store …
What is a user-friendly website?
'User-friendly' website simply means how well you design and format the site so that users can find what they want easily.
Your ecommerce website can be designed to be user-friendly without compromising on its layout. As an online store entrepreneur, you have to use the right strategy to optimise the site’s layout according to usability.
Don’t confuse users with the features and functions of your site. It does not matter how fancy the visuals and functionalities are on the website – you have to ensure that your ultimate objective is providing a flawless experience to all users.
For example, an ecommerce store selling wood furniture for the patio should group furniture by type of material. This will make it easier for your customers to search and find the product they want.
Secure socket layer (SSL)
There are a lot of transactions involved in running an ecommerce website. Sensitive personal information such as credit cards, bank account numbers and PINs are highly prone to attacks from cyber criminals.
Your ecommerce store should use an SSL certificate for an additional layer of security. An SSL certificate is a digital security protocol that secures data in transit between two communication points.
User-friendly navigation
In order for a furniture ecommerce store to be hassle-free for users, it should have sections, sub-sections, and other internal sections leading to the product list.
For better organisation, divide products into various sections. Make it simple for customers to find a particular product in your inventory.
Optimise your website speed
When designing and creating an ecommerce store, one of the elements to consider is the loading time. There are multiple factors that influence your site's speed, including the company you choose for hosting and the size of the images you use.
Use a clear logo and branding
By using a clear logo and brand for your site, you will capture a visitor’s attention within seconds after they enter your website.
The logo and branding should be clear so that a customer’s attention is captured instantly. Customers should be able to tell if your store has the product they want.
Professional design
An ecommerce website with a poor design may lead to negative consequences. For instance, your store may be difficult to navigate, and your customers will not be able to find the product they need easily.
You can try to work your way through these challenges by using a WordPress theme plugin for ecommerce stores called WooCommerce.
Conclusion
These are just a few actions you can implement in your ecommerce furniture shop to make your brand stand out. Take action, and see your income from the website start to improve over time.
