Furniture News has again collated insights from some of the industry’s top trend forecasters to help inform and inspire your buying, marketing and merchandising activities across 2025-26 – here's our summary from Feather & Black's head of online, Steve Payne, and lead buyer, Laura Burnett …
“As we move into 2025, homes and how we use them continue to evolve in response to changing lifestyles and demands,” states Feather & Black, which, under the leadership of brand head Steve Payne, is striving to meet the needs of a dynamic marketplace – with new research highlighting “the growing importance of multifunctional, high-quality furniture that seamlessly integrates into modern living spaces” …
Steve explains: “2024 was a year of significant challenges across the industry, but it’s in times like these that innovation and resilience come to the forefront. The furniture sector is evolving, with consumers expecting more from their homes and their furniture.
“As we move into 2025, it’s clear that the focus is on multifunctionality and quality – areas that Feather & Black has long championed. Our role is to lead the way, by designing furniture that not only adapts to modern living, but also inspires it.”
The need for versatility
Feather & Black’s research reveals that 43% of mid-lifers (aged 35-44) are prioritising multifunctional furniture that combines practicality with style. As people continue to spend more time at home – whether working, relaxing, or socialising – the demand for furniture that serves multiple purposes is growing.
Steve explains how this insight is shaping the company’s strategy: “The demand for multifunctional furniture is a direct response to how people’s lives are changing. Consumers are looking for pieces that fit seamlessly into their homes and meet their needs, whether it’s a dining table that doubles as a workspace or a sofabed that offers both style and practicality. For example, our latest sofabed range reflects this shift, combining innovative design with functionality to create solutions that genuinely enhance everyday living.
“The economic pressures of recent years have significantly influenced consumer behaviour in the furniture market. With rising costs of living and a slowdown in house moves, homeowners are increasingly looking to invest in quality furniture that enhances their existing spaces, rather than relocating. This shift in priorities has created a demand for multifunctional, long-lasting pieces that bring both value and versatility to the home.”
This trend is also reflected in the way customers interact with the brand online. “Platforms like Instagram give us a unique insight into how customers are using our furniture in their homes,” Steve continues. “What’s particularly exciting is seeing how versatile our pieces can be – whether it’s a bench originally designed for the foot of the bed being styled in a hallway, or drawers transitioning from a bedroom to a living room. This adaptability underscores the importance of creating furniture that works harder in every space.”
Laura Burnett, Feather & Black’s senior buyer, adds: “The concept of ‘making your house work harder’ is driving the shift toward multifunctional furniture that doesn’t compromise on design or comfort. Consumers are investing in long-lasting, adaptable pieces that enhance both functionality and aesthetics.”
The bedroom as a multifunctional retreat
Feather & Black’s research shows that over 60% of UK homeowners are now using their bedrooms for activities beyond sleeping – such as working, watching TV, or reading. This shift is driving demand for luxurious yet practical bedroom furniture.
“The bedroom is no longer just a place to sleep – it’s becoming a multifunctional retreat where people can work, relax, and recharge,” Steve explains. “This shift is driving demand for versatile furniture, like upholstered beds with hidden storage, or ergonomic armchairs. In fact, in 2025 you will see more smart technology built into our furniture. At Feather & Black, we’re proud to lead this trend with designs that deliver on comfort, quality and style.”
Living rooms that adapt to every need
In 2025, the living room will continue to evolve into a multifunctional hub that supports work, play, and relaxation, says Feather & Black, whose research shows that 29% of respondents are investing in modular sofas with hidden storage, or ergonomic seating that supports both leisure and work activities.
“Living rooms are becoming more versatile than ever – spaces that need to host, relax, and adapt seamlessly to modern lifestyles,” says Steve. “At Feather & Black, we’re responding with beautifully designed furniture that combines practicality and elegance, like our Serena and Felicia sofabeds, crafted to offer effortless transitions from day to night.
“In 2025, we’re expanding our collection with a new range of shelving solutions designed to meet the growing demand for stylish, functional storage. These thoughtful additions reflect our commitment to creating timeless pieces that elevate your home and adapt to the way you live.”
This adaptability is evident in how customers are styling their homes, Steve adds: “The beauty of furniture today is how easily it can move between rooms, serving different purposes. We see this constantly with our customers – whether it’s a versatile Charlotte bed paired with storage from another range, or a stylish chair reconfigured for different occasions. Instagram showcases this creativity beautifully, and it’s a privilege to see how Feather & Black is part of people’s homes in such personal ways.”
Laura continues: “The living room is no longer just for relaxation. People want furniture that can support all aspects of their lives – whether they’re hosting, working from home, or spending time with family. The focus is on multifunctional pieces that can seamlessly transition throughout the day.”
Long-term investments for modern living
As 2025 approaches, consumers are increasingly moving away from disposable, fast-furniture trends, and are instead investing in high-quality, durable pieces, says Feather & Black, whose research shows that over 20% of mid-lifers are prioritising furniture that combines style with long-term practicality.
“Consumers are moving away from trend-based furniture and instead are investing in pieces that stand the test of time,” Steve explains. “This shift aligns perfectly with Feather & Black’s commitment to craftsmanship and durability. We’ve built our reputation on creating furniture that lasts, and that ethos has never been more relevant.”
Sustainability is a key focus for 2025
Feather & Black, like many brands, says it is committed to becoming a more sustainable business. As part of the wider Dreams group, in 2023 the business achieved eight consecutive years of sending no waste to landfill, and recycled 83% of its plastic packaging.
“But we know there is more we can do,” says Steve. “In 2025 and beyond we will continue to make inroads with our partners to do the right thing for our planet, our customers, and our colleagues.”
The 2025 vision – homes that work smarter
“As 2025 unfolds, one of the most significant trends will be the expectation that every inch of the home serves multiple purposes,” Steve concludes. “From adaptable bedrooms to versatile living rooms, homeowners want furniture that offers flexibility without sacrificing style.
“2025 is a year of opportunity and innovation for Feather & Black. The industry is moving toward smarter, more adaptable solutions, and we’re at the forefront of that transformation. Our customers trust us to deliver furniture that not only works harder for them, but also embodies the quality and elegance they expect. With a talented team and a clear vision, we’re ready to lead the way.”
Discover more furniture trend predictions in January's issue.
Pictured: Charlotte bed
