24 July 2024, 15:27
By Furniture News Jun 20, 2024

40th MOW promises opportunities across all sales channels

MOW will return to the Messezentrum Bad Salzuflen from 22nd-26th September.

"With the right products, sales-boosting assortments and suitable presentation concepts, the exhibitors are heading into the autumn and the after-fair business with determination," states the organiser of the German furniture fair.

With its unique concept – a focus on the consumer-orientated furniture business – MOW, now in its 40th year, is an important meeting point for the European furniture industry.

Fair manager Bernd Schäfermeier and project manager Maximilian Richter are looking forward to unveiling this year's anniversary edition, welcoming newcomers including Arc, Collection C, Gwinner, Hasena, Hilding Anders, Masterlight, Sonorous, Wendre, Jutzler, and Mondaro. This edition will also benefit from an improved hall layout and structure.

“We are sure that we can provide all furniture distribution channels with the right offering and effective tools to shape their business success aggressively and efficiently,” says Bernd, “so – plan your visit!“


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MOW celebrates growing international appeal

German trade fair MOW has reported stable visitor figures, a good atmosphere, a large offer, and more orders than expected – despite political and…

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