Highgrove Beds will use this year's January Furniture Show, taking place at the NEC Birmingham from 19th-22nd this month, as a launchpad for several new products.
The bedmaker's latest mattress specifications incorporate unique features ranging from the AdvantEdge X Pocket Spring System to Coppersleep, Chirogel and Ergosense, with a focus on healthier sleep.
The extensive Highgrove Collection ensures stockists can offer consumers a wide range of options – including an extensive new range of contemporary bed frames that feature multi-choice comfort and support options.
Highgrove has also added new features and size options to its Ergomatic Adjustable Bed Collection, and the full range will be on show.
Highgrove continues to provide customers throughout the UK with impressive value and service, alongside high-impact in-store support, and says this ongoing commitment provides stockists with a real competitive advantage and the opportunity for increased margins.
Head of marketing Shane Harding comments: "Our strategic approach has always focused on giving our customers what they want, when they want it and for the best value possible. With 98% of customers now receiving our Fastersleep within seven-day delivery service on virtually our entire product range, this has reduced the need for retail warehousing and improved customer cashflow.
"We are now confident that customers now view Highgrove as a ‘one-stop shop’ for all their bed floor requirements."
See the latest Highgrove and HG Collections in Hall 5 at the January Furniture Show.
Pictured: Tobias
