15 June 2024, 08:54
By Furniture News Jun 10, 2024

Score and sizzle at this year’s SOLEX

The Summer Outdoor Living Exhibition (SOLEX) returns to Hall 5 of the Birmingham NEC from 9-11th July this year. The biggest three-day event in the luxury outdoor living trade calendar is set to celebrate summer in style, with unique social events complementing a rich exhibitor line-up …

At SOLEX, industry buyers can discover the latest outdoor living products and design innovations in one convenient location, plus opportunities to forge new relationships and discover sustainable initiatives.

SOLEX caters to both the retail and contract markets in “a relaxed and welcoming atmosphere”, says organiser, the Leisure and Outdoor Furniture Association (LOFA): “At SOLEX, buyers will have a unique opportunity to preview the latest trends that will grace shop floors in spring/summer 2025.”

The show offers nine distinct product areas, including garden furniture and shading, barbecues, garden decoration, leisure buildings, outdoor spa and heating products, outside entertainment solutions and outdoor living accessories. Brands present will include Alexander Rose, Bramblecrest, Celtic Leisure, Daro Trading, Firmans, Garden Furniture Global, Hartman, Maze Rattan, Minster Stylish Living, Pacific Lifestyle and Riva Home.

But there is more than buying on the agenda. On Tuesday 9th July, SOLEX will host an awards ceremony and afterparty in nearby Hilton Metropole. “We have planned the ultimate party night to coincide with the UEFA Euro 2024 semi-finals,” says the show organiser. “As the who’s who of the industry get together, expect the prestigious SOLEX Awards, and an environment where business meets the beautiful game.

“Football legend Dion Dublin will be joining us, and after your welcome drink Dion will be offering his take and predictions on the semi-finals and engaging in a fun Q&A. Dion will then present the SOLEX Awards ahead of the kick-off at 8pm.”

The show’s second day will close with the Fire Food and Outdoor Living Evening, in partnership with BBQ magazine, in the show’s Loving Outdoor Living Zone. This year, six teams will take part in the Chicken Euros competition in hopes of winning the BBQ Hero Trophy.

“Join us for a thrilling cooking showdown, impress the judges and claim the coveted title along with some fantastic prizes,” says LOFA. “And of course, indulge in all the mouth-watering dishes and cheer on your fellow competitors!

“But the excitement doesn’t end there. TV personality and horticulturalist David Domoney, famous for his work on popular shows like ITV’s Love Your Garden and ITV’s This Morning will be hosting the event, alongside BBQ Magazine’s esteemed chef, farmer, and events guru Ian Jones (BEM) – together, they will ensure that everyone has a fabulous time.”

In other news, SOLEX was recently shortlisted as a finalist in the Conference and Events Awards 2024, taking place on 5th July. “It is an immense honour for SOLEX to be shortlisted for this award, which is a testament to its commitment to excellence and innovation,” states LOFA. “From its humble beginnings in 2008, SOLEX has steadily grown and evolved into a vital platform for LOFA member brands to showcase their products to the wider industry. We are incredibly proud of our journey so far, and we look forward to continuing our success in the future.”

Anyone registering to visit SOLEX will be automatically entered into a prize draw for the chance to win a £200 Virgin Experience Voucher, or one of two runner-up vouchers worth £75.


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