Simba Sleep made its debut at this year’s NBF Bed Show last month, where the British sleep technology brand received an enthusiastic response from both attendees and judges – confirmed by its recognition as a finalist for the NBF’s Online Retailer of the Year award.
Simba’s stand at the show highlighted the brand’s commitment to engineering advanced sleep solutions. Designed to capture attention, the exhibition space presented an extensive collection that reflected the company’s expertise in blending comfort and innovation.
Since producing its first mattress in 2016, based on the analysis of body data from over 10 million sleepers, Simba has created a range of award-winning products aimed at providing accessible sleep solutions.
Stand-out offerings included the Simba Hybrid Deluxe range, featuring the Ultra, Luxe, and Pro models. These mattresses incorporate Simba’s patented Aerocoil spring system and breathable wool for enhanced comfort and support.
The Ultra model features the highest spring count, for personalised comfort and pressure relief, along with a FusionCool top layer made from kapok, wool, and bamboo. The Luxe contains a soft wool and bamboo top layer for superior moisture management, while the Pro combines a breathable wool top layer with a double layer of zoned Aerocoil springs to promote proper body alignment and relieve pressure.
Also on display was the Simba Hybrid Original mattress, known for its balance of quality and affordability.
Simba marked a significant milestone on its journey to achieving net zero by 2030 by earning B Corp status in 2023, becoming the first UK-based sleep brand to achieve this accreditation. At the Bed Show, the company also exhibited its Earth mattresses – the Source and Apex models – which were designed to meet growing consumer demand for environmentally conscious options. Crafted for premium comfort, the Earth range integrates a blend of nature and technology – natural materials like soft, springy British wool provide pressure relief, heat dissipation and lasting comfort, while resilient Hampshire wool ensures shape retention.
Up to two layers of Aerocoil micro springs offer tailored, responsive support, minimising motion transfer. The CoreMax sprung base, with up to 1000 zoned barrel springs, delivers enhanced edge-to-edge support, mirroring the sleeper’s body shape, while a silky, plant-derived viscose cover with invisible tufting creates a luxurious sleep surface.
Handcrafted in Hampshire, Simba Earth mattresses are designed for “exceptional comfort and durability from start to finish”, says Simba, which also presented two contract mattresses – the Contract Luxe and Contract Green Label – catering specifically to the hospitality industry. Each mattress in the collection is crafted to meet the stringent Crib 5 safety standards, featuring hand-tufted designs and ventilated sides for improved breathability and shape retention.
Having sold over half a million mattresses, and earning more than 325,000 five-star reviews, Simba’s acknowledgement in the Bed Industry Awards this year reflects its dedication to creating state -of- the- art sleep solutions that connect with consumers while raising the bar for the industry – and, beyond products, Simba’s team created a laid-back bar area which encouraged people to connect and chat and find out more about the brand’s mission to bring better sleep to everyone, every night.
“The Bed Show was a great milestone for us,” says CEO Steve Reid. “Not only were we delighted to be nominated as a finalist, it was also fantastic to connect with so many people in the industry who share our enthusiasm for sleep innovation, and to meet so many current and prospective retailers. We’re excited for future events, where we can keep these conversations going.”
