15 June 2024, 08:08
By Furniture News May 31, 2024

Actona bolsters Furniture To Go’s market-leading RTA offer

Furniture To Go (FTG) has partnered with Denmark's Actona Group to bring the latter's products to the UK and the Republic of Ireland.

Paul Sheldon, FTG’s director of sales and operations at the RTA furniture supplier, says: "The success – and more importantly the sustainable growth – of FTG, is largely down to the business forging lasting partnerships with its suppliers.

"Europe’s leading suppliers, Meble Wojcik, Tvilum, Balticsofa and Forte – and now Actona – are all under the FTG brand."

Actona operates from six production sites across Europe and Asia, with a combined production area covering more than 140,000 sqm.

"This is going to be a fantastic partnership, and a fantastic opportunity for the UK market, with endless possibilities," Paul continues. "The latest Actona designs of high-quality occasional pieces, chairs, side tables, storage, and dining tables, to mention a few categories, will all be in stock in the UK at our Portsmouth warehouse. This gives UK retailers a great opportunity to have these commercial products delivered to store or direct to the customer, on a next-day basis."

Actona key account manager Oliver Riis Mortensen is equally excited about the partnership: "This is a fantastic opportunity for Actona and its already-established retail customer base in the UK and Ireland, as all Actona’s UK commercial product will now be in stock for next-day delivery. This is something that we at Actona have seen an increased demand for on all the markets where we operate. We will also now be able to offer Actona’s strong sofa assortment in the UK for next-day delivery."

Paul continues: "FTG now has more than 100 commercial ranges in stock, for next-day delivery. That’s over 2000 SKUs, with an on-shelf availability rate of 98% available for next-day delivery. Each partner brings something different to the table, and in turn our customers clearly benefit from the one-stop, hassle-free shop.

"Actona now join the fantastic FTG brand, along with Europe’s leading suppliers, Meble Wojcik, Tvilum, Balticsofa and Forte – over 2000 UK commercial products in stock for next-day delivery.

"The product is one thing, but it’s the whole FTG package that works for our customers. From a very competitive tiered price list to our next-day DHD service, no MOQ, full ecommerce support (including CSV files, and a full range of high-res images), stock feed integration, and a UK customer service team to support the sales process.

"Combine commercial product with the FTG next-day proposition, and it’s clear to see why we are the go-to one-stop shop!"

Pictured: The Roxby collection


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