Bensons for Beds has delivered its strongest profitability performance since it was acquired in 2019, alongside sustained sales growth and market share gains, despite a challenging consumer environment.
For the 52 weeks to 27th September 2025, adjusted EBITDA reached £4.8m, a £5.7m YoY improvement and the group’s (retail and manufacture) strongest EBITDA performance since 2019.
Gross ordered sales increased by 4% to £324.8m, marking 13 consecutive quarters of sales growth, with the business continuing to outperform the wider bedding and furniture market and grow market share (according to Global Data).
This trading momentum has carried into FY26, says Bensons. Performance for the first four months of the new FY, including the peak trading period from Boxing Day through to the end of January 2026, has surpassed the 4% sales growth delivered in FY25, with EBITDA also ahead of the prior year.
Key highlights from FY25 include: continued market share growth in core categories; strong improvements in conversion and ATV; the addition of 21 new stores moving closer to the group’s long-term target of 200+ locations; certification as a Great Place to Work; and over 300,000 Trustpilot reviews with an average 'excellent' rating of 4.7 out of 5.
During the year, Bensons continued to strengthen its national store footprint, including the opening of its Tottenham Court Road flagship store. The retailer says its new and refurbished stores are delivering strong returns within six months of opening, supporting further targeted investment across the estate in FY26.
Meanwhile, investment in staff training and customer care has driven Bensons for Beds’ Net Promoter Score (NPS) to its highest level since measurement began.
CEO Nick Collard (pictured) says: “This has been a really important year for Bensons for Beds. It’s still a tough market and there’s no getting away from that, but what’s genuinely changed is how we show up every day for our customers and for each other.
"We’ve invested in our people, our stores and the overall customer experience, and stayed focused on what we can control. The improvement in EBITDA and cash generation reflects that, but behind the numbers is a business that feels more confident, more capable and more consistent.
"I’m especially proud of our colleagues and their dedication and expertise. Being recognised as a Great Place to Work and winning industry awards during the year really matters, because it reflects the culture we’re building and the standards we set ourselves. That shared sense of purpose – helping customers get a better night’s sleep – is now coming through in stronger performance and a more resilient business.”
