Bensons for Beds has announced a major milestone in its longstanding partnership with British Heart Foundation, revealing that customer donations of pre-loved bed frames and mattresses have helped raise an estimated £8m for the charity since the partnership began.
To mark the milestone, BHF’s retail director Allison Swaine-Hughes, and partnerships executive Tiffany Turnbull, visited Bensons for Beds’ Leeds Crown Point store to present Bensons’ CEO, Nick Collard (pictured), with an exclusive BHF trophy to say thank you for the stock donation commitment and efforts.
The longstanding partnership, which allows Bensons for Beds’ customers to donate their used beds and mattresses to BHF’s nationwide network of furniture and electrical stores, has grown steadily over the years and contributed significantly to the charity’s heart research and support services.
Working together, Bensons and BHF have facilitated thousands of collections, preventing tonnes of waste from going to landfill while offering customers a convenient and eco-conscious solution when replacing their beds. The scheme not only contributes to a circular economy by extending the life of used furniture, but also supports BHF’s 680 shops and stores across the UK, where donated beds and mattresses are resold to fund research.
Nick Collard says: “At Bensons for Beds, we’re proud to support the British Heart Foundation in their mission to fund pioneering research and support those living with cardiovascular disease. Raising £8m is a huge milestone – and it’s thanks to the generosity of our customers and the dedication of BHF’s teams that we’ve reached this point.”
Allison Swaine-Hughes adds: “We’re incredibly grateful to Bensons for Beds and its customers for supporting the British Heart Foundation. Every donated bed helps fund research that gives more people more time with their loved ones – and reaching £8m is a testament to what can be achieved when organisations and customers come together for such an important cause.”
