15 June 2024, 08:17
By Furniture News Jun 05, 2024

DFI Beds recognised for marketing prowess

County Tyrone-based bedding and mattress retailer DFI Beds has won the Media & Creative award at the Remarkable Marketing Awards, which took place on Friday 31st May.

The awards celebrate marketers, the people behind the campaigns and the trailblazers who create those game-changer moments. Winning the award reflects the growth that DFI Beds has experienced since it was founded in 2019, driven by its innovative marketing strategies and creative collaborations.

In recent years, the company has expanded beyond its ecommerce offering, opening a retail store in Newry and its flagship factory showroom in Dungannon. The company's focus on quality, affordability and customer satisfaction has contributed to its success, with an increased focus on marketing and promotion taking the brand to the next level in recent years.

MD Brian McCann comments: "We are thrilled and honoured to have won the Media & Creative award at the Remarkable Marketing Awards. This recognition is a testament to our team’s expertise and the innovative spirit that drives our marketing efforts. Our success is built on the foundation of taking risks, trying new things, and continuously finding what works best for our brand.

“Our journey has been marked by marketing strategies and creative campaigns that have elevated our brand and significantly contributed to our growth. The support and collaboration within our team have been crucial in delivering exceptional campaigns that resonate with our audience. We are dedicated to pushing the boundaries of what a bedding company can achieve, ensuring our marketing efforts consistently highlight the comfort, style and value our products offer.”

Pictured: Awards ceremony host Emer Maguire with Brian McCann, Jolene Kelly (account director at RNN Communications), Danni Quinn (sales associate) and awards judge, Walter Campbell


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