12 July 2025, 11:10
By Furniture News Dec 04, 2024

DFS Group consolidates brand leadership

DFS Group has announced leadership changes to "strengthen its group operations team", bringing DFS and Sofology together under one management team.

Nick Smith will become DFS Group chief customer and commercial officer, taking on the responsibility of Sofology alongside his existing responsibilities for DFS.

Supporting Nick in his new role, Arron Burton will become group commercial director, James Brewer will become group marketing director, and Graham Mould will become group customer operations director.

These roles will join the already-established group leaders of HR, IT, finance and distribution teams to bolster "a vastly experienced" group operations leadership team.

Concurrently, Sofology's MD Emma Dinnis, director of customer operations Adam Smith and brand director Jan Duckworth will be leaving the business at the end of December.

Tim Stacey, group CEO, comments: “By bringing DFS and Sofology together under one management team we will create a more simplified structure, enabling us to focus on our strategic priorities, fully unlock group efficiencies, and create a stronger business for the future.

“I would like to thank Emma, Adam and Jan for their important contribution to making Sofology what it is today, and wish them all the best for the future.”

The transition to the new leadership structure will happen throughout November and December, taking full effect on 1st January.


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