Dreams has reached the milestone of 225 stores nationwide following the opening of its new Manchester Fort Shopping Park location. The new 4,750 sqft store has created seven new roles for retail professionals in the local area and demonstrates Dreams’ continued investment in bricks-and-mortar retail.
To mark the opening, customers will receive 10% off when spending £750 or more at the store until Thursday 3rd September.
The milestone came just a week before Manchester Pride, giving Dreams another reason to celebrate. Dreams launched its ‘Sleep Like a Queen’ activation, working alongside LGBT Foundation and local drag performers to transform the new store into a playful, Pride-inspired bedroom. Building on Dreams’ existing support for LGBTQ+ colleagues and communities, the retailer says the campaign "celebrates the role a great night’s sleep plays in helping people recharge and perform at their best ahead of one of the city’s biggest cultural celebrations".
CEO Jonathan Hirst says: “Reaching 225 stores is a proud moment for everyone at Dreams, and means more people across the UK than ever can easily visit us in-store and get the support they need to find their prefect sleep solution.
"Buying a bed is an important decision, and we know customers value being able to come into a store, try different mattresses and speak to our bed experts before making that choice. Our nationwide store network, combined with tools like Sleepmatch and our 100-night comfort guarantee, gives customers confidence both when they’re choosing their bed, and once they get it home.”
Alongside new openings, Dreams has continued to invest in relocating and refurbishing existing stores. With 225 locations, Dreams has more locations across the UK than any other bed retailer.
