Fifth-generation luxury British bedmaker, Harrison Spinks, is set to expand into China from the end of the year through one of the country’s leading manufacturers and retailers, Sleep Comfortably (Shanghai) Technology Co.
The bedmaker will make its debut in China through a dedicated flagship store, with additional locations and in-store galleries planned as part of a phased rollout, introducing Harrison Spinks’ craftsmanship to China’s luxury sleep sector.
Harrison Spinks’ expansion into China forms part of the company’s international growth strategy, with its mattresses now distributed across several countries worldwide, including, most recently, Indonesia.
Known for its expertise in launching and managing luxury sleep brands across China’s premium market, Sleep Comfortably (Shanghai) Technology Co is one of the country’s leading manufacturers and retailers.
Nick Booth, MD at Harrison Spinks, says: “Entering the Chinese market represents a significant moment in Harrison Spinks’ international growth. Partnering with Sleep Comfortably – one of the country’s most respected luxury sleep specialists – allows us to bring the British Luxury Collection to a new audience, marking another exciting step forward in our continued international growth. We are thrilled to share our expertise and heritage with consumers in China, offering a quality sleep experience – with each mattress showcasing the expert craftsmanship, pioneering innovation and attention to detail that have defined us since 1840.”
Stephen Wang, president at Sleep Comfortably (Shanghai) Technology Co, says: “We are thrilled to introduce Harrison Spinks’ British Luxury Collection to the sleep market in China and Hong Kong. Our customers are looking for unrivalled quality, and this exciting new partnership allows us to deliver a superior sleep experience that combines the finest British craftsmanship, innovative design and exceptional comfort.”
Pictured: Lee Hinshaw, business development director at Harrison Spinks, and Stephen Wang
