British bedmaker Harrison Spinks has announced its debut in Indonesia, launching its British Luxury Collection into one of the country’s leading retailers, Duta Abadi Primantara (DAP).
Following the signing of a distribution and license agreement, the handcrafted range will initially be available across five of DAP’s stores, strengthening the UK company’s presence in South East Asia.
The venture is part of the bedmaker’s ambitious international growth strategy, with Harrison Spinks beds and mattresses currently being sold in 21 countries worldwide. Indonesia represents the latest addition to its expanding global portfolio.
As a market leader in Indonesia and across South East Asia, DAP has built a reputation for offering innovative, premium products, including some of the world’s best mattress brands, says Harrison Spinks.
Nick Booth, MD at Harrison Spinks, comments: “Introducing our bespoke luxury beds and mattresses to Indonesia marks an exciting milestone in our international journey. Partnering with DAP, the market leader in Indonesia and a company that truly appreciates the quality and heritage of British luxury, gives us the perfect opportunity to share the care and passion behind our craftmanship with even more customers across South East Asia.
“Our recent King’s Award for International Trade recognises our exceptional overseas growth and underlines our position among the UK’s leading exporters in the bedding sector. We’re proud to see the growing global demand for authentic British design, and this partnership signifies another step forward in our mission to bring responsibly made comfort and luxury sleep to consumers worldwide.”
Anthony Setiawan, president director of DAP, comments: “This launch is our commitment to elevating Indonesia's luxury standard, a new benchmark for natural quality, sustainability and ethical sourcing.
“The Indonesian luxury market has a refined and sophisticated appreciation for authenticity and unrivalled quality in every aspect of their lives. We are bringing Harrison Spinks not merely to sell mattresses, but to offer a statement – beyond sleep, a timeless legacy of extraordinary life. With the ‘farm to bed’ of real homegrown luxury philosophy, we are presenting the very best of British feel and craftsmanship that has combined with proprietary technology designed for sophisticated healthy sleep. We deliver not just luxury, but peace of mind – that they are sleeping on the most ethical and the most superior product in the world."
Pictured, from left: Hendry Setiawan (commissioner and co-founder, DAP); Anthony Setiawan; Lee Hinshaw (business development director, Harrison Spinks UK); and Andreas Wihardja (founder and commissioner, DAP)
