15 June 2024, 08:55
By Furniture News Jun 05, 2024

IKEA recruiting for in-game virtual store

IKEA UK and Ireland is opening a new 'store' on gaming platform Roblox, enabling players to experience working in a virtual IKEA universe.

From 24th June, "fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available".

IKEA UK and Ireland has unveiled a first look at The Co-Worker Game, which gives players the opportunity to experience IKEA's unique approach to careers, says the retailer, in which "non-linear career journeys are the norm and lateral moves across departments are commonplace".

Darren Taylor, country people and culture manager, IKEA UK and Ireland, says: “We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life.

"At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about.”

Alongside the paid staff, the broader Roblox community will be able to work, explore and experience the virtual world of IKEA in the game

For more information, including how to apply, click here.


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