Ahead of its Oxford Street store opening in 2025, IKEA has announced the opening of Hus of FRAKTA on Thursday 28th November, a pop-up experience on London’s Oxford Circus, dedicated to IKEA's blue FRAKTA bag.
Meaning ‘to freight’ in Swedish, the FRAKTA bag was originally designed over three decades ago, and it has been reimagined by designers including Zandra Rhodes and Marimekko along the way.
Matt Gould, IKEA London city store manager, says: “As we prepare for our Oxford Street city store opening next year, we're excited to showcase the unique offerings we'll bring to this iconic location. When we open our doors, customers will discover well-designed, functional home furnishing products at prices that make them accessible to as many people as possible.
"There's no better product to demonstrate this commitment than our FRAKTA bag with its small, 75p price tag. A staple in our range for over 30 years, and in so many households, we wanted to pay tribute to this household favourite, and bring IKEA a little closer to our customers before next spring’s opening.”
Hus of FRAKTA will be located at 216 Oxford Street, next to the forthcoming Oxford Street store, from Thursday 28th November until March 2025.
