The winners of The Comfy's, a new consumer-facing awards programme dedicated to pillows, have been revealed.
The Comfy's were developed by new bedding enterprise 100% Comfort, and aim to highlight the pillow sector's best products across a range of categories.
The winners are:
Best Anti-Allergy Pillow – Silver Pillow, Adormo
Best Anti-Snore Pillow – Anti-Snore Pillow, Head2Sleep
Best Cooling Pillow – Cool Cloud Pillow, Seriously Comfortable
Best Feather Pillow – Goose Down Surround Pillow, Laura Ashley
Best King Size Pillow – Hungarian Goose Down Surround King Size Pillow, Vispring
Best Latex Pillow – Serenity Pillow, Dunlopillo
Best Luxury Pillow – The Down Around Medium Pillow, Brinkhaus
Best Memory Foam Pillow – Cloud Pillow, Tempur
Best Pain Relief Pillow – Ergo Pillow, Seriously Comfortable
Best Value Pillow – Extra Firm Pillow, This Is Sleep
Best Washable Pillow – Spundown Medium Support Pillow, The Fine Bedding Company
Best Wool Pillow – Wool Pillow, Hypnos
The independent awards programme was adjudicated by a judging panel comprising: Emma Rackley (director of furniture, Associated Independent Stores (AIS)); Greg Suthern (joint-CEO and founder, 100% Comfort); Gabrielle Jarman (head of buying, The Works); Mark Jeffery (operations and quality specialist); and Becca Maloy (head of buying, 100% Comfort).
"The idea behind The Comfy's is to raise the profile of different types of pillows with the general public, and boost the understanding of just how important the right pillow is to your sleep and your life," says 100% Comfort co-founder, Greg Suthern, who hopes the programme will grow to become an annual industry fixture.
