JYSK says it aims to open up to 100 new stores in central locations across European capitals and other large cities over the next three years.
Dublin, Madrid, Bucharest, Oslo, Stockholm and Amsterdam are just some of the European capitals where the Danish home furnishings retailer is focusing, with the aim of making the brand more accessible.
“With more than 3,600 stores primarily across Europe, JYSK is already widely established and known for our great offers in many places. But there is still room for more JYSK stores when we look at the map of Europe, and we want to get even closer to the many customers who live in European capitals and other key cities,” says Rami Jensen, president and CEO of JYSK.
Before the end of August, when its current FY closes, JYSK plans to open up to 30 new stores in major cities. The remaining (approximately) 70 will open over the next two FYs, up to the end of August 2028.
Most recently, in April, JYSK opened new stores in central Dublin and Amsterdam, with further openings planned in both cities. Later this year, new stores are also planned to open in Stockholm and Oslo as well as Madrid and Barcelona.
Since JYSK opened its first store on the outskirts of Aarhus in 1979, most JYSK stores have been located in small- and medium-sized towns, or on the edge of larger cities. This has, among other things, allowed for larger stockrooms and ensured customers have easy access to parking.
As part of the company’s new three-year strategy, launched last September, the focus has now shifted to expansion within markets where JYSK is already present.
“In a country like Denmark, where our founder Lars Larsen opened his first JYSK store 47 years ago, we are well established and widely recognised by customers," Rami explains. "And in many other countries across Europe, we still see significant potential. That is why we are putting more effort into opening new stores in countries where we are already present and have local knowledge of the market.”
JYSK is generally targeting premises with around 800 sqm of sales floor, providing space for the full range in a slightly smaller format. Average JYSK stores cover around 950 sqm.
