20 September 2025, 04:42
By Furniture News Sept 19, 2025

JYSK launches new B2B sales division in UK and Ireland

Danish furniture and bedding retailer JYSK has reveals its new dedicated B2B sales division across the UK and Ireland. The brand-new team has been established to provide focused support to JYSK’s business customers, while the new strategy will support JYSK’s continued UK and Ireland expansion plans and the renewed ‘customers’ first choice’ global strategy heading into FY26.

The B2B division aims to provide a clear channel of communication and support for business customers with a number of benefits available. Businesses  registering to JYSK’s B2B division are promised dedicated support across all touchpoints from initial set-up of the account to logistics and delivery, stock accessibility both in-store and online, to finances. 

Alongside the dedicated account support, B2B customers will be able to enjoy offers exclusively for businesses, while taking advantage of JYSK’s wide network of local stores for ease and convenience.

Craig O’Neill, international B2B manager IE/UK, JYSK, who is heading up the new division, comments: “I’m delighted to bring the JYSK B2B division to life here in the UK and Ireland with the help of my team. We know there is a strong interest from businesses for our unique product assortment, and we’re delighted to be able to provide dedicated and professional support to those customers, alongside competitive benefits.”


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