This year’s National Bed Federation (NBF) Bed Industry Awards, which were announced at last month’s Bed Show, saw MattressNextDay crowned Online Bed Retailer of the Year for a second year running.
The Kent-based ecommerce specialist achieved a remarkable YoY increase (+52%) in turnover and profit from July 2023 to June 2024, while prioritising exceptional customer experience. Pre-tax profits rose significantly too, supported by a substantial increase in the workforce, which now totals over 50 employees.
The company’s online presence also saw substantial growth, with organic traffic increasing by +172% YoY, contributing to higher turnover, AOVs and conversion rates.
MattressNextDay expanded its product range, stocking leading NBF brands such as Hypnos, Sealy UK and Harrison Spinks, while introducing new brands like Jay-Be and Panda London. It implemented 170 website changes and conducted over 50 A/B tests, improving the user experience, resulting in increased add-to-basket rates and clickthroughs. Optimising page load times and updating product imagery further boosted performance.
Customer satisfaction reached new heights with a record customer happiness score of 74%, while Trustpilot and Google scores both stand at 4.6/5. New initiatives including a customer portal and returns portal streamlined customer service, and a dedicated customer service manager was hired to enhance support, reducing wait times and improving live chat interactions.
The winning retailer also increased its focus on educational content, growing its collection of buying guides from 16 to 60, improving engagement and conversions. Social media saw a surge, with over 11 million impressions across Facebook, Instagram and TikTok, thanks to user-generated content and collaborations with influencers, driving brand awareness. Cohesive sales messaging across online platforms, including digital advertising, ensured a unified brand experience for customers.
Sustainability remains a core focus for the retailer, which reports over 150,000 trees planted and 50,000 mattresses recycled. The company ranks 71st on Ecologi’s Top 100 Company Global Leaderboard. Partnerships with eco-friendly bed manufacturers like NBF members GNG Group and Jay-Be further support its commitment to environmental responsibility.
CSR initiatives extended to both staff and the community. Employees benefit from a wellbeing initiative, including an extra paid day of leave, fresh fruit in communal areas, and departmental training budgets. MattressNextDay also plants five trees each month to offset staff commutes. In the community, the retailer supported local food banks and donated mattresses to furniture charities.
CEO Martin Seeley says: “To win Online Bed Retailer of the Year for the second year in a row is a huge honour. It’s evidence that the hard work and dedication from every member of the team has not gone unnoticed, whether that’s ensuring the highest quality customer service, strengthening industry relationships, or improving the wellbeing of our staff. We look forward to another year of providing the nation with the best night’s sleep, and are incredibly grateful for this recognition.”
Pictured: MattressNextDay CEO Martin Seeley and CFO Stuart Rogers, NBF president Tean Dallaway, MattressNextDay CTO Jamie Latham, and Strictly Come Dancing star Anton du Beke, who presented the award at the Bed Show's gala dinner
