Digitally-led handcrafted furniture and homeware brand The Cotswold Company has announced record results in its latest trading update, covering the six months to 30th August 2025.
Building on a record FY25, which saw the group deliver orders of over £100m, The Cotswold Company has continued its strong momentum in H126, achieving YoY sales growth of +30% (+£13.1m) to £56.9m.
The group says it materially outperformed the broader home and furniture market in the period (which Barclays set at +5.2%, and IMRG at -2.1%, says the retailer) and for eight consecutive quarters, demonstrating "the growing relevance of the brand and omnichannel model, strength of product ranges, and effective marketing strategy".
New showrooms (in Harpenden and Knutsford), investments in new product ranges, and successful brand-led marketing campaigns have driven a +21% YoY increase in active customers, to more than a quarter of a million.
The group has continued to invest in its digital capabilities, and has unveiled a major upgrade to its digital experience with the launch of Searchandising – a new AI-powered tool that makes it faster and easier for customers to discover the right product. The system uses smarter filters and richer product data to improve search results on-site, while also boosting the brand’s visibility in both traditional search engines and emerging AI-driven answer platforms. This marks the company’s first customer-facing use of AI and positions it at the forefront of how consumers will increasingly shop through generative AI and large language models.
Finally, to support long-term, sustainable growth, The Cotswold Company has made further investments in its operational infrastructure with the opening of a new 80,000 sqft distribution centre in Lichfield. Alongside this, it has invested in a new fleet of 30 delivery vehicles. This builds on investments made in FY25, which saw the opening of its new Swindon delivery hub.
September marks an additional milestone, with the launch of the brand's partnership with Will Kirk as its quality expert. As a skilled furniture restorer, TV personality and passionate advocate of traditional craftsmanship, Will is "uniquely placed" to help customers understand the features of quality furniture, says The Cotswold Company, and has curated his own product edit of his favourite pieces from the brand's collections to showcase furniture "that's built to last".
CEO Ralph Tucker comments: “I’m delighted that The Cotswold Company’s momentum has continued into the first half of FY26, delivering a record H1 performance and significant market outperformance. This reflects the growing strength and awareness of the brand, our value for quality product proposition, highly relevant digitally led omnichannel model, and – above all else – the hard work of our people across the business.
“For several years, we have seen an increasing number of customers look for alternatives to soulless, and low-quality furniture. At The Cotswold Company, we’re proud to be at the forefront of the nation’s shift towards high-quality furniture that not only adds personality to any room but is also ‘Made for Life’.
“I’m excited to welcome Will Kirk to the brand as our quality expert, embodying our values of craftsmanship and sustainability, and to bring two new showrooms to customers in strategically important locations later this year. Combined, these will enable us to introduce our brand to more consumers across the UK and bring characterful, quality and thoughtfully designed furniture to more homes.”
